In the ever-evolving landscape of video games media, a new venture emerges with a bold vision: Respec, a website that harkens back to the classic old-school style of multi-format gaming coverage. Founded by media veterans Tom Orry and Alex Donaldson, Respec aims to carve out its niche in a market dominated by a few giants and the rise of video influencers. With a combined 40 years of experience in the industry, these two experts believe that there's still room for a lean, passionate operation that punches above its weight.
A Return to the Roots
Orry and Donaldson argue that the current state of the games media industry is characterized by mismanagement and a lack of focus on what truly matters. They point out that many websites have been squeezed by the ad market, acquired, or pushed too hard, leading to their demise. Respec, they believe, can thrive by embracing the old-school approach, focusing on text-based game coverage, and creating a convivial, club-like atmosphere for both readers and writers.
The British Touch
One of the unique aspects of Respec is its intention to be distinctly British. In an era where US ownership dominates the media space, Orry emphasizes the importance of creating something unapologetically British, in line with the tradition of the magazines they loved growing up. This local flavor, they argue, can travel well and resonate with a global audience.
A Lean and Independent Operation
Respec's business model is designed to be primarily advertising-funded, with paid subscriptions via Patreon offering exclusive content. Donaldson acknowledges the challenges of building a business on direct user subscriptions but believes that with the right incentives, users can be motivated to support the site. The independence of the site, with its founders working directly on it, is seen as a key advantage, as it aligns goals and expectations with readers.
Leveraging Experience and Sibling Support
Donaldson's experience running RPG Site provides a solid foundation for Respec. The profits from RPG Site's strong margins will support Respec until it becomes profitable. With a bullish outlook on the role-playing genre in 2027, the site aims to build credibility and a dedicated audience. Donaldson emphasizes the importance of measuring success beyond page views, focusing on metrics like bounce rate, dwell time, and sessions per user, which indicate a healthier, more sustainable business.
A Manageable and Enjoyable Endeavor
Orry and Donaldson's goal is not to compete with the largest games sites but to create something new and manageable. They want to build a brand that people feel invested in and trust, keeping it independent. This approach, they argue, can lead to a more enjoyable and sustainable career, free from the constraints of larger corporate structures.
As Respec embarks on its journey, the founders are confident in their ability to navigate the challenges of the games media industry. With a clear vision, a unique voice, and a lean team, they believe that Respec can flourish in 2026 and beyond, offering a refreshing take on gaming coverage.
